Section 01 / Awesome Place 09 / Mode: Play
01.09
Fætter BR.
Over a thousand square metres of toys, LEGO included, opening just before Christmas 2026 in Den Hvide By — the old white rubber works reborn as Køge’s shopping quarter.
The story
File: 08-BR-CUT / the face as shot, the sign and the street in rings · Photo: Martin Warming / sn.dk
A thousand square metres of toys.
Fætter BR — Cousin BR, the boy in the bearskin on the red-and-white sign — has been Denmark’s toy shop since 1963, when Børge Rasmussen turned his kiosk in Roskilde into a shop full of toys. Thirty-one shops across the country today; Køge is next, in brand-new premises, just before Christmas 2026.
The address is Den Hvide By — the White Town, north of the centre: the white buildings of the old Codan rubber works, where galoshes were made from 1908 and close to 2,000 people once worked, now the town’s big-shop quarter between Værftsvej and Københavnsvej. Over a thousand square metres of toys, LEGO included — the right size for a rainy afternoon with children, and for the one adult who still builds. The photograph is the sign, the cousin himself, printed here as the centre of a target.
Where
Den Hvide By, Køge — the white quarter north of the centre, between Værftsvej and Københavnsvej. Shops, parking, and Galoche Allé, galosh avenue, to remind you what was made here.
What
Over 1,000 m² of toys, LEGO included, in brand-new premises.
Opens
Just before Christmas 2026 — verify the date before you set out: this is a demo, not a shop calendar.
Phone
The Køge shop has no number yet. BR’s customer service: +45 89 30 30 00, kundeservice.br.dk.
The quarter
Den Hvide By — the White Town — is the former Codan rubber works, founded 1908, close to 2,000 people at its peak, reborn as Køge’s shopping quarter.
The chain
BR is Børge Rasmussen, who turned his Roskilde kiosk into a toy shop in 1963. Thirty-one shops across Denmark today; Køge is next.
Source
Sjællandske Nyheder, sn.dk, October 2026: “Nu vender kendt legetøjskæde tilbage til byen”.
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